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Sunday, August 7, 2022

Google Ads Frequently Asked Questions and Answers

Google Ad Question:- 

I have a shopping campaign running with a $3000 a month budget. Google seems to be spending less and less each month and our traffic is following suit. Last month Google spent $1400 of the $3000. Any ideas? Thanks in advance.


Google Ad Answer:-

Check your merchant center. You might have product feed issues and your catalog has become smaller to the point where there is not enough products for google to spend budget on based on your set objective


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 More Traffic, More Leads, More Sales

                              1 MONTH PPC MANAGEMENT FEE  $300 
                                                         &     
                                     10% 
 OF AD SPEND PER MONTH
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Google Ad Question:- 

James:-

Which bid strategy?

What are your impression share metrics? IS, lost IS to rank, lost IS to budget


Google Ad Answer:-

Richard:-

it's set to ROAS 850%.


James:-

reduce your target ROAS to that you are achieving right now. Once your gain more then set it up with the desired results

you likely need to set it lower if you want to spend more. try 800%, then 750%, etc. until you find the sweet spot of results + consistent spend.



Richard:-

I lowered it to 800% as suggested. Thanks very much for that. How long should it take to see results?


James:-

sometimes as soon as next day, though you'll need to continue to monitor and lower it gradually until you're spending the daily budget you want. I figure you have a high lost IS to rank, so you'll need to watch that as well




UDMIDEAS
PPC Agency Near Me
Let's Work Together


 More Traffic, More Leads, More Sales

                              1 MONTH PPC MANAGEMENT FEE  $300 
                                                         &     
                                     10% 
 OF AD SPEND PER MONTH
                                                                      GET STARTED

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Google Ad Question:-


I'm fairly new to AdWords. 

I own a plumbing, electrical and HVAC company in the USA. 

When doing my ad campaign, I want to use one campaign. 

Does this make sense? 

Any recommendations? 


Google Ad Answer:-

Since those services are very different, I would recommend splitting that into three campaigns with their own dedicated budget

Create three different campaigns & ad groups according to keywords themes is the best recommended strategy.




Google Ad Question:-


Has anyone tested out

Performance Max Campaigns Vs other campaign types?

How do they perform?



Google Ad Answer:-

Yeah, have seen the same results in terms of value/cost. Pmax vs Standard campaign.

But pmax have recorded better kpis’s.



UDMIDEAS
PPC Agency Near Me
Let's Work Together


 More Traffic, More Leads, More Sales

                              1 MONTH PPC MANAGEMENT FEE  $300 
                                                         &     
                                     10% 
 OF AD SPEND PER MONTH
                                                                      GET STARTED

                                                                                       Mail At

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Google Ad Question:-

Small agency owner here.  We have a dental client that is not generating anything off Google Ads.  We have 3 other dentists that are killing it - 2 with the same offer.   I am looking for someone with a high-level understanding of Google Ads, and dental space is a bonus.  Need someone quickly.



Google Ad Answer:-

I can help and have availability tomorrow. Please feel free to connect. I've been running Google ads since they were in beta mode in the early 2010. I've also run and optimized several dental campaigns.




Google Ad Question:-

Google Merchant Center account Suspended!

Want to know the reasons behind it and the possible solutions to the problem?


Google Ad Answer:-

They should give you a reason. No one can help without knowing the reason for the suspension.

They should have mentioned the reason. You can contact the support and ask them.

Generally, suspension is due to verification issue. You need to verify your business to google and it will be resolved.




UDMIDEAS
PPC Agency Near Me
Let's Work Together


 More Traffic, More Leads, More Sales

                              1 MONTH PPC MANAGEMENT FEE  $300 
                                                         &     
                                     10% 
 OF AD SPEND PER MONTH
                                                                      GET STARTED

                                                                                       Mail At

                             UDMIDEAS

Google Ad Question:-

What bidding strategy do you use the most?


Google Ad Answer:-

tCPA

Manual CPC

Max Clicks

Max Conversions + Max Conversion Value

Market Share

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