SEO TERMS
0-9
301
Redirect –
For
Example
Type
www.schoola2z.com
in Google and See what you get? SchoolA2Z page is redirected to another page.
Definition
It
is the rule with which a particular page is redirected visitor to another web
page permanently.
301
redirect applied when old web url redirected to new url permanently.
Benefits
– All SEO related backlinks of old URL directly affect the new URL, suppose seo
work done on old URL and its targeted keywords ranked well, and somehow webmaster
created new business URL for same business to take all the SEO work done on old
URL to new URL – 301 redirection give huge benefits.
People
who already saved or bookmarked old URL automatically visit to the new URL.
PHP
redirection code
<?php
//
PHP permanent URL redirect - generated by www.rapidtables.com
header("Location:
http://www.uniqueideas.com/", true, 301);
exit();
?>
301
redirect set up via .htaccess file
RewriteEngine
on
RewriteCond %{HTTP_HOST} ^example.com [NC]
RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301,NC]
RewriteCond %{HTTP_HOST} ^example.com [NC]
RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301,NC]
ASP
redirect
<%@
Language="VBScript" %>
<%
'
ASP permanent URL redirect - generated by www.rapidtables.com
Response.Status="301
Moved Permanently"
Response.AddHeader
"Location", "http://www.uniqueideas.com/"
Response.End
%>
A
ALT
Text/Tag or Attribute –
Do
you know images to webpages are not seen or crawled by boots, or crawlers!
How
we can make images visible to search engines? For that ALT text Attribute is
used.
Applying
ALT text to images Google boots easily predict the image according to the
applied ALT Text tag to image
So,
it is always prefer to apply this attribute to images of websites according to
the keywords which completely describe the image.
HTML
<img> alt Attribute
<img src="learndigitalmarketing.gif" alt="Learn Digital Marketing">
Anchor
Text –
Link
applied to the text which on click direct visitor to the specified web page.
How
to Create Anchor Text?
<a href="http://www.udmideas.com">Unique Digital
Marketing IDEAS</a>
Anchor
text help search engines to understand what page is all about.
B
Blog –
Weblog
or journal
It
is a part of website where anyone publishes unique content.
For
example
Create
blog on Word press, Blogger, Blog, Rediff, and so one.
Bookmark –
A
link or reference to a website saved for future reference. Search social
bookmarking websites, in Google, there you will see huge list of websites.
For
example – Delicious, Newsmeback,
Your
content easily crawled by Google bots, SEO professionals use bookmarking
websites for saving business websites, so SERP shows best websites to users
around the world.
C
Canonical
URL –
Canonical
URL saves you from Duplicate content, if has same content for many pages, like
product websites.
<link rel="canonical"
href="http://example.com/blog" />
CSS
(Cascading Style Sheets
It makes your website beautiful. It is a coding
comprises of different elements to make website attractive and stand out from
other online business.
Example – Heading, Links, Content, Blocks, Design
D
Directory –
It
is same directory like Phone number where you get the contact details of
peoples with phone numbers.
Directory
in Internment Marketing is a space or place or hub where websites information is
stored. The most popular directory is the DMOZ. Directory is not to get links
but a place where website complete information along with title and description
is stated. It helps to find your business easily.
Domain
Domain is the name of your business. It is the main
address of your website. Purchasing domain for long time represent authorized
business.
F
The
Fold
The
top window opening in browser where user sees what website is all about is
called above the fold. So while designing a website, designers and developers
keep in mind that all important information of business comes at top of the
website. For example, above the fold contains, forum, images, ideas, phone
number, email id, contact us.
Avoid
too many ads at top of the website. Search engines give priority to those
websites whose above the fold describes all important information related to business.
H
Headings
To
make website attractive heading tags are used. Heading tags attributes are as
follows <h1></h1>, <h2></h2>, <h3></h3>,
<h4></h4>, <h5></h5>, <h6></h6>
Sometimes
italics <i></i> and strong <strong></strong> is also
used to outline the important text.
HTML
Website
coding is done with the help of HTML – Hyper Text Markup Language. Search
engines always love to read html of website. Keep your HTML as clean as
possible. Lay-out related code should be put in CSS. USE DIV instead of Table
as DIV code offer more attributes. We are now days using HTML5 advance version
of HTML.
I
Inbound
Link
A
link created for one website to another website. While creating link keep
relevancy in mind. For example, if have education website, create link to
education related web page.
Inbound
links improve search engine ranking. Keep in mind the website to which link is
created id of high domain authority and high page authority.
Internal
Link
A link created from one page to another page with in
same website. Avoid too many internal links. Internal links help visitor to
move the next page of same website. It decreases the bounce rate. It helps
visitor to stay for long time.
Indexed
Pages
Webpages
of your business websites which are stored by search engines. Do you know where
the web pages are initially stored before crawled? That space is called Sand
Box. Indexing improves search engine ranking.
J
Javascript
It
is a scripting language which helps webmasters to apply many changes to the
unique content. With respect to time JavaScript changed a lot and offer
effective on-page seo technique.
K
Keyword
A particular
word use to target the business. User’s around the world type various keywords
in search engine and get their required output in form of web pages. A web page
comes on that keyword if the website is relevant to that word.
Keyword
goal is to attract visitors around the world.
L
Link
Building
This
is the process or set of techniques which are used to create back links for a
particular business.
More
inbound links means improve brand visibility of business.
Long
Tail Keyword
Set
of combination of 3 to 4 words. Targeting long keywords at initial stage of SEO
helps to achieve business website ranking at the top of SERP. Small business always
considers targeting long tail keywords.
For
example – Instead of targeting web design target or create back links on the
keyword web design company in Jaipur. Short tail keywords are too hard to get
ranking.
M
Metadata
A
complete set of data tells search engines what a website is all about.
Meta
Description
Meta
description is the top priority combination of targeted keywords which occur in
the search engine result process.
Keep
your website Meta description unique. Length of Meta description is between 150
to 160 characters.
Meta
Keywords
It was
previously used by search engines in early 90’s. But, now not no longer used by
search engines, but if use them definitely helpful to get improvement in
ranking process of keywords.
mozRank
It
is the predefined logarithmic ranking approach provided or given by SEOMOZ,
currently known as MOZ. Priority set from 0 to 10, 10 being the best link
webpage. It tells the website is of high quality. It improves search engine
ranking of targeted set of keywords.
N
Nofollow
Links
are of two types – do follow and no follow. No follow means when no SEO credit
passes to another. It is also important factor for ranking, because Do follow
links are difficult to gain. 50% of do follow and 50% of no follow is a good
idea.
P
Page
Title
Unique
name of the webpage appears or seen at top of the browser.
<title></title> - is of about 60 characters. Use relevant targeted
keywords while creating unique title. Beginning words of title are more highlighted
as compare to those words which are used last in the title.
PageRank
Google
changed a lot, now days Google giant search engine avoid to improve the page
rank, but it still counts the major factor.
It
is the number from 0 to 10 which is assigned by the Google.
Panda
Panda
is the algorithm update from giant search engine regarding the content. So
avoid creating spammy content to website or in article, or in blog, or anywhere
while using any off page technique. Otherwise panda effect to your business website.
PPC
(Pay-Per-Click)
Advertisement platform which helps to improve your
business sales, on targeted keywords, PPC is used for instant results. Ads
appear on the Google and other websites according to the revenue the webmaster
if spending. For big business PPC is a good idea, regarding small business seo
hats off.
R
Ranking
Factor
It
comprises of many factors including, number of inbound links, and page domain authority
of websites, unique content of websites, off page and on page activities done
for business web page.
Referrer
String
Information
sent by a user’s browser when visitors navigate from one page of website to another.
It provides information about users from where they are coming. It helps
webmaster to easily determine the user behavior towards website.
RSS
Feed
It stands for really simple syndication. Setting RSS
feed for blog or website helps user to stay updated with your business. Visitors
after subscription automatically get latest news about your business.
S
SERP
(Search Engine Ranking Page)
Search
any keyword in Goggle, giant Google displays 10 results. These results may vary
according to the query. It means the web pages provided by search engines
according to user queries.
Sitemap
A
special document created for webmasters that provide a complete map of the
business website.
How
to create sitemap? Use “sitemap generator”, or manually.
Creating
sitemap helps search engine crawlers to find your business website easily. It
also makes website indexation easily.
Social
Media
There
are some special websites where live users pre present, like Facebook, YouTube,
Google Plus, twitter, LinkedIn, and many more.
Through
social media, content easily shared, which boost visitors to website. Links
from social media profiles boost keyword ranking and helps to improve brand
visibility of website.
Spider
Spider
is a computer program or an algorithm that determines the information about
websites.
T
Traffic
The
number of visitors staying to a website
Title
The
content which represents what web page is all about. It encloses in-between
<title> </title> - Title of website consist about 60 characters.
It improves
search engine visibility, and title of every page must be unique.
Traffic
Rank
The
total number of visitors to business website, using Alexa any one could check
the traffic rank.
U
Stay with UDMIDEAS, for
Complete Unique Digital Marketing Learning and enjoy the concepts on SEO, SMO,
PPC in easy way. Students ask any kind of question if they are learning Digital
Marketing.
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